About Us

With over 35 years of expertise in fine gemstones, our jewelry house—based in the heart of Bangkok—has earned a reputation for excellence among discerning collectors and jewelry connoisseurs worldwide. Established in 1988, our journey began with a deep passion for rare and exceptional gemstones. For many years, we have been proudly operating a successful shop in Singapore, serving an international clientele and building a loyal customer base that continues with us today.

We specialize in the rare and captivating beauty of Colombian emeralds, alongside a diverse selection of exquisite gemstones sourced from the most respected mines and markets across the globe. Our founder and CEO, SF Abbas—affectionately known as The Emerald King —has spent decades travelling from the lush emerald mines of Colombia to the vibrant gem hubs of Thailand, Indonesia, and Hong Kong acquiring unmatched knowledge and cultivating trusted relationships in the industry.

He has proudly represented the brand at international gemstone fairs and exhibitions, forging lasting relationships with clients from all over the world. His unwavering dedication to authenticity, craftsmanship, and integrity is the cornerstone of our brand. Each gemstone in our collection is hand-selected and meticulously crafted, reflecting a legacy of refinement, elegance, and a true appreciation for nature’s rarest treasures. Whether you're a seasoned collector or seeking a timeless piece to mark a special moment, we invite you to experience the brilliance, heritage, and trust that define our brand.